Before you try to advertise your business through audio ads, there are a few things you need to keep in mind. First, you’ll need to research the platforms with the ads manager toolbar if you want to advertise your business carefully. The platforms may not all apply to your target audience. You may experiment to find the best way to target your audience. However, by following the tips below, you should be able to reach out to new customers.
Background music
You can use stock video footage to create promotional videos with background music if you have a website. For example, you can market to potential customers by offering gifts in exchange for an email address. It works well in building an email list, and you can also use free stock videos to show real-life examples. For example, you could make a video about how to use background music in movies or video games. You can also use background music in events such as parties and trade shows to increase email submissions.
Choosing background music that matches your business personality provides continuity to your brand. Additionally, it can increase sales. For example, a study conducted by Texas Tech University found that customers chose more expensive merchandise when the music in a wine store was changed. It is because the music’s refined sound affected the customers’ purchase decisions. Nevertheless, don’t limit yourself to using background music from the genre you love, you can continue to play the music you enjoy.
Using background music in your video helps you create a compelling viewing experience. It creates a sense of meaning and emotion. It also supports suspenseful clips. People make decisions based on how they feel after hearing certain music. The wrong music can spoil a great video. To make the most of your background music, you need to know where and when to use it. It is important to be consistent in your marketing strategy, so your viewers don’t get a tired impression of your brand.
Smooth transitions
One of the most important things to consider when advertising your business through audio ads is how smooth your transitions are. There should be no awkward pauses between sections of the ad, as these can leave your audience with the impression that you have an internet connection problem. You also don’t want to interrupt your audience’s routine using long fades. When possible, keep transitions short, and end your audio ad with a CTA (call to action).
And business through audio ads are usually 30 seconds to a minute long, so plan the length accordingly. For example, an average ad should last about 15 to 30 seconds, so you’ll need to make the most impactful message in the first part of the ad. After all, you want your audience to pay attention to the audio ad and take action as soon as possible. A good audio ad should end with a clear call to action, whether a website visit or following you on social media so that your audio ad ends on the right note.
When creating your audio ad, use a conversational tone. Many audiences respond well to this kind of voice. In addition, you can create an ad using thousands of copyrighted or licensed tracks. Remember to use a relatable voice actor when writing your audio ad. Also, try to maintain a conversational tone when delivering your ad, this will encourage your listeners to take action, resulting in more sales.
Specific call-to-action (CTA)
A call-to-action is an important part of any advertisement, whether it’s a radio spot, podcast, or digital content. While most are aimed at conversion, audio ads can also have secondary goals, such as generating awareness, building a mailing list, or growing a social media following. In any case, the goal of a call-to-action is to lead listeners to the desired action.
CTAs are a vital part of any website or advertisement, but they must be specific to the device the target audience uses to access the website. For example, desktop computers and tablets are treated by Google as the same device, so the call-to-action should be tailored to the device the target audience is using. Depending on the audience, your call-to-action may be as simple as a “click here” link, or it may include an invitation to sign up for a free trial or attend a free event.
While most call-to-action examples revolve around the verb, it’s important to remember that people are busy, so they prefer being told exactly what to do. If they are looking for a specific service or product, consider using a verb, such as “order pizzas” or “order delivery.” This language will prompt a visitor to take the desired action. It is different from other call-to-action examples because it’s easier to understand.
